Sugar Creative is an internationally leading, highly respected creative innovation studio based in the UK established in 2010.
With multi-skilled and award winning in-house teams at our studios in the UK creative hubs of Cardiff & Bristol, Sugar Creative is able to deliver mould breaking & effective solutions across a range of sectors.
Innovation is at the heart of our approach to projects.
By creatively combining immersive technologies with custom development our team create outcomes that go beyond their individual elements.
As part of a small consortium, Sugar Creative was recently awarded a £4.1m InnovateUK grant by the UK government to create a demonstrator for the potential of technology driven immersive storytelling on an international stage.
To realise this we will be working together with our consortium partners Tiny Rebel Games, Potato & University of South Wales; under the Fictioneers umbrella, with Aardman to create a new cutting edge and industry redefining Wallace and Gromit interactive narrative experience.
Sugar Creative is delighted to announce a partnership with Dr. Seuss Enterprises, home of The Grinch, The Lorax, The Cat in the Hat and many more beloved characters.
We’ve partnered with digital product development specialist Potato and game producers Tiny Rebel Games, as well as our research partner University of South Wales, to launch ‘Fictioneers’, an independent consortium made up of three creative partners.
This represents another new chapter in Sugar's story and an ongoing commitment to use the changing landscape of technology to innovate in all areas of communication.
Partnering with Aardman, a consortium of British companies including Potato, Sugar Creative and Tiny Rebel Games, with research support from the University of South Wales, are inventing an exciting immersive experience based on the Wallace & Gromit characters and backed by Government funding.