Who we are

Hi, we're Sugar, the Creative
innovation studio.

Sugar Creative is an internationally leading, highly respected creative innovation studio based in the UK established in 2010.

With multi-skilled and award winning in-house teams at our studios in the UK creative hubs of Cardiff & Bristol, Sugar Creative is able to deliver mould breaking & effective solutions across a range of sectors.

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Innovation as a mindset

Innovation is at the heart of our approach to projects.

By creatively combining immersive technologies with custom development our team create outcomes that go beyond their individual elements.

Immersive Storytelling

Groundbreaking Storytelling

As part of a small consortium, Sugar Creative  was recently awarded a £4.1m InnovateUK grant by the UK government to create a demonstrator for the potential of technology driven immersive storytelling on an international stage.

To realise this we will be working together with our consortium partners Tiny Rebel Games, Potato & University of South Wales; under the Fictioneers umbrella, with Aardman to create a new cutting edge and industry redefining Wallace and Gromit interactive narrative experience.

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Our Featured Works
Stay in touch


Our Offices


S4C Media Centre
Llanishen, CF14 5DU
+44 (0)292 0006 776


Arnolfini, 16 Narrow Quay
Bristol BS1 4QA
+44 (0)117 405 5333