As part of a small consortium, Sugar Creative Studio was recently awarded a £4.1m grant by the UK government to create a demonstrator project for the potential of technology driven immersive storytelling on an international stage. Over the next 18 months we will be working with Aardman with our partners Potato, Tiny Rebel Games and USW to create a cutting edge Wallace and Gromit interactive narrative experience - The Big Fix Up.
By combining immersion with a world class story and AAA production values this experience aims to redefine what is possible when telling a story. Taking an active part in an evolving narrative it will both guide and inform your actions as a user. It will blur the lines between reality and narrative whilst including active participation at both a bedroom and city scale, dynamic narrative events direct to your devices, and collective outcomes to draw a community together to build a story the like of which has not yet been seen.
You can read the full UK Gov press release about this here; https://www.gov.uk/ government/news/british-success-stories-wallace-gromit-and-peaky-blinders-tofeature- in-next-generation-entertainment-experiences
By combining immersion with a world class story and AAA production values this experience aims to redefine what is possible when telling a story.