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Wallace and Gromit: The Big Fix Up

Creating next generation immersive transmedia storytelling

2021

Client: UK Gov

Focus: Concept, Transmedia Storytelling, Creative Direction, Character Design, Animation, 3D Modelling, Storyboarding, Mobile Development, App Development

Creating the first new story for Wallace & Gromit in 10 years, we combined AR immersive experiences with a world class story and AAA production values to redefine how to tell stories for a new generation. Players are able to taking an active part in an evolving narrative with a transmedia structure ranging from comics to real world installations to AR games to films to mobile VR puzzles. Created in partnership with the partnered with multi-award winning Independent studio Aardman, and launched by Sugar owned Fictioneers, the amazing world of Wallace and Gromit is brought to life like never before.

Created under a £5M UK government R&D programme this project aims to set the stage for an evolution of audience engagement methods with a large scale demonstrator of the potential offered by emerging technologies.

Wallace & Gromit: The Big Fix Up is available to download on the app store for Android and iOS.

"Wallace and Gromit have innovation at the comedic heart of the their World. [It] has been a perfect fit, allowing us to bring the duo's fantastic fictional contraptions into audiences homes using the latest technology"

Merlin Crossingham, Creative Director of Wallace and Gromit, Aardman

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