Combining the latest in AR technology, Sugar Creative partnered with Dr Seuss Enterprises to bring Dr Seuss' ABC book to life! Dr. Seuss Enterprises commissioned Sugar Creative to produce a series of Augmented Reality (AR) books set to enhance the way children learn to read. The first in the series, an AR version of the bestselling Dr. Seuss’s ABC: An Amazing Alphabet Book!, will allow children to learn their ABCs in a fun, engaging, and unexpected way, and is set to launch in spring 2020 as an app on phones and tablets.With more titles being explored for AR capability, this immersive platform will bring Dr. Seuss’s books to life like never before while also creating a fresh method for teaching and storytelling to children. Dr. Seuss’s ABC: An Amazing Alphabet Book! will be the first in a series of apps Sugar Creative will develop over the next few years.