The Big Fix Up Trailer Launch
The Big Fix Up Trailer reveal!
Exciting news for 2020 - we’ve partnered with digital product development specialist Potato and game producers Tiny Rebel Games, as well as our research partner University of South Wales, to launch ‘Fictioneers’, an independent consortium made up of three creative partners
Fictioneers is a unique, first-of-its-kind creative technology venture, conceived with the aim of pushing the boundaries for cutting-edge augmented reality and immersive storytelling projects within the UK.
In April 2019, Fictioneers was selected by UK Research and Innovation (UKRI) to be part of the Audience of the Future program (a key part of the Government’s Creative Industries Sector Deal announced in March 2018) and has been awarded a multimillion-pound R&D grant to explore and pioneer cutting-edge immersive experiences. Working with our first client partner, animation house Aardman, Fictioneers is about to launch its inaugural project, ‘The Big Fix Up’, a world-first augmented and mixed reality experience to hit the streets of Bristol in October 2020.
This all-new Wallace and Gromit story allows users to delve right into the action, as they join the Nation’s favourite duo on their adventure. It’s an interactive journey of both physical and digital experiences that play out in the real world around them, through the ‘window’ of their smartphone.
For more information, visit https://fictioneers.co.uk/
This year's AWE conference is going to be a very special event for Sugar.
Sugar Creative is delighted to announce a partnership with Dr. Seuss Enterprises, home of The Grinch, The Lorax, The Cat in the Hat and many more beloved characters.
We’ve partnered with digital product development specialist Potato and game producers Tiny Rebel Games, as well as our research partner University of South Wales, to launch ‘Fictioneers’, an independent consortium made up of three creative partners.
This represents another new chapter in Sugar's story and an ongoing commitment to use the changing landscape of technology to innovate in all areas of communication.
Partnering with Aardman, a consortium of British companies including Potato, Sugar Creative and Tiny Rebel Games, with research support from the University of South Wales, are inventing an exciting immersive experience based on the Wallace & Gromit characters and backed by Government funding.
We are extremely proud to announce that Sugar, as part of a consortium of other industry leaders have recently won a bid from UKRI .