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Dr. Seuss Dives into AR with Sugar Creative


Dr. Seuss Dives into AR with Sugar Creative

Tuesday, December 3, 2019

Over the coming few years, Sugar Creative will be working with the Dr. Seuss team over in San Diego, California on a range of immersive educational mobile titles starting with Dr. Seuss's ABC, launched in late Q1 2020.

Development of "Dr. Seuss' ABC: An Amazing Alphabet Book" is well under way and we just can't wait to reveal some of the spectacular models and animations our team have been working on. We're keeping everything under wraps at the moment but all will be revealed over the coming months!

The official Press Release follows below...

Dr. Seuss Enterprises Partners with Sugar Creative to Develop Series of Educational Augmented Reality Apps

Leading children’s entertainment company continues to accelerate into digital entertainment with interactive learning app launching early 2020

SAN DIEGO, CA (December 3, 2019)—Dr. Seuss Enterprises, a leading children’s entertainment company, today announced it has commissioned renowned creative innovation studio, Sugar Creative, to produce a series of augmented reality (AR) apps set to enhance the way children learn to read. The first app in the series, based on the bestselling Dr. Seuss’s ABC: An Amazing Alphabet Book!, will allow children to learn their ABCs in a fun, engaging, and unexpected way, and is set to launch in spring 2020 on both phones and tablets.

“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “This year, we’re embracing emerging technologies to shape how children, parents, and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative!”

With more titles being explored for AR capability, this immersive platform will bring Dr. Seuss’s books to life like never before while also creating a fresh method for teaching and storytelling to children. Dr. Seuss’s ABC: An Amazing Alphabet Book! will be the first in a series of apps Sugar Creative will develop in the coming years.

“The potential for AR and VR to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” said Jason Veal, Managing Director and co-founder of Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”

For more information on Dr. Seuss Enterprises, follow the company on Instagram and Facebook. To learn more about Sugar Creative, visit sugarcs.com.

About Dr. Seuss Enterprises, L.P.
Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss’ body of work thereby ensuring that each generation will experience the stories, characters, life lessons and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, follow us on Instagram and Facebook.

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Tuesday, December 3, 2019


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