Sugar Creative receive the Amgueddfa Cymru Challenge Fund

Studio News
February 8, 2022

Sugar are pleased to announce that they are the recipients of the Amgueddfa Cymru Challenge Fund as part of a special partnership between Clwstwr & National Museum Wales with the aim to progress technological and creative innovation within the heritage sector. 

The project, “Arall”, will enable users and visitors to digitally and physically explore, and interpret the stories of Wales from wherever you may be. It will combine creative content with cutting edge immersive augmented reality to allow for visitors to see and engage with a range of personal interpretations and reactions to objects in the Amgueddfa Cymru collection. 

Sugar Creative’s enrichment of Amgueddfa Cymru’s collection will draw on the range of lived experiences that make up a modern diverse Wales, embodying and embracing the shifting meanings that underpin historical and cultural objects to create empathy.


Nia Williams, Director of Learning and Public Programmes, Amgueddfa Cymru, said: 

“We are delighted that Sugar Creative has been awarded the Amgueddfa Cymru Challenge Fund. It is a pleasure to collaborate with the Clwstwr team on this initiative and we benefit from their extensive expertise and creative innovation. Sugar Creative’s project provides a huge opportunity to test new ways of using technologies and create exciting museum experiences of the future.”


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