SUGAR :: The Creative Studio :: Cardiff » Design

T-shirts for the commissioner.

Dan — Fri, 07 May 2010 08:23:04 +0000

We’ve just completed our first job for the Children’s Commissioner for Wales. Having approached us for an order for apparel for upcoming events we were pleased to hand over delivery of T-shirts and Polo Shirts in brilliant red, with our own bi-lingual take on the the work that the Commissioner does.

Needless to say – they were a big hit.

20Twenty Leadership Website for UWIC

Dan — Fri, 23 Apr 2010 10:01:45 +0000

Based on the successful completion of the PDR website for UWIC, Sugar CS was asked to undertake a brochure site for the Creative Leadership and Enterprise Centre (CLEC)’s ’20 Twenty Leadership Programme’, based out of their Colchester Avenue campus.

Our role was to produce a website that would compliment the existing literature and add functionality, including an online registration form.

We’re so excited to see another site go live, and what’s more our customer is really pleased with the result.

For Their Sake… Swansea Council use Sugar!

Dan — Thu, 05 Nov 2009 13:02:47 +0000

Sugar were commissioned by the City and Council of Swansea to produce a set of ads highlighting key road safety messages – these Ad Shell posters were the result: (Yes we got soaked taking the outdoor shots!)

If you’ve been following us on Twitter recently you’ll know that we’ve been really excited to see this new campaign come to life.

Turning things around for Applied Torque

Dan — Mon, 03 Aug 2009 11:14:30 +0000

During the spring of 2009 Sugar Creative Studio was commissioned to produce a new corporate identity for a local heavy industry service firm call Applied Torque. Here’s the result.

After several consultations with Applied Torque, we were able to them produce a set of conceptual logos for them to consider. Once we had feedback on the concepts we then produced a single working concept which became the new identity for Applied Torque and its online shop Tools 4 Torque.

Since then Sugar CS has been commissioned to produce two websites for the company as well as a set of stationery for office use and order fulfillment.

Here are some concepts that didn’t make the grade.

Ban Comic Sans!

Jason — Tue, 21 Apr 2009 04:04:51 +0000

If you love it,
you don’t know much
about typography.
And if you hate it,
you really don’t know much
about typography either
and you should get another hobby.
–Vincent Connare

So…do you think it should be banned? via

Tropicana rebrand fails miserably.

Jason — Mon, 23 Feb 2009 14:15:53 +0000

PepsiCo Americas Beverages have learnt a very expensive lesson of late. The famous Tropicana branding and packaging featuring an orange with a straw was redesigned and repositioned in the marketplace early January. Since then they have been unundated with letters, emails and telephone calls begging for the design to be scrapped in favour of the classic look.

“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Such attention is becoming increasingly common as interactive technologies enable consumers to rapidly convey opinions to marketers.

They underestimated the emotional bond that the consumer had with their product and its packaging and it could have cost them dear.More info at NY Times

“What Makes Good Design?”

Jason — Fri, 31 Oct 2008 10:17:58 +0000

This series of films, commissioned by “100% Design”, asks the question “What is Good Design”.

Shoot over to Dezeen to hear the opinions of current top creative professionals to hear their opinion on what makes good design…Dezeen
via