SUGAR :: The Creative Studio :: Cardiff » Creative Marketing http://www.sugarcs.com SUGAR :: The Creative Studio :: is a Cardiff based creative agency specialising in Brand, Advertising, Digital and Design. Wed, 16 May 2012 11:12:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 T-shirts for the commissioner. http://www.sugarcs.com/rearrange-these-words-in-to-a-sentence-827.html http://www.sugarcs.com/rearrange-these-words-in-to-a-sentence-827.html#comments Fri, 07 May 2010 08:23:04 +0000 Sugar http://www.sugarcs.com/?p=827 Read more »]]>

We’ve just completed our first job for the Children’s Commissioner for Wales. Having approached us for an order for apparel for upcoming events we were pleased to hand over delivery of T-shirts and Polo Shirts in brilliant red, with our own bi-lingual take on the the work that the Commissioner does.

Needless to say – they were a big hit.

]]> http://www.sugarcs.com/rearrange-these-words-in-to-a-sentence-827.html/feed 0 “Get Creative” with Sugar Creative Studio http://www.sugarcs.com/get-creative-with-sugar-creative-studio-591.html http://www.sugarcs.com/get-creative-with-sugar-creative-studio-591.html#comments Thu, 20 Aug 2009 10:39:44 +0000 Sugar http://www.sugarcs.com/?p=591 Read more »]]> We love to get creative!

But that isnt to say that we think we have it all sewn up!

We believe that everyone can get creative! Thats why we’ve been sending out these little gift boxes to our existing clients and prospective clients inviting them to get creative too…!

Get Creative with Sugar Creative Studio

As you’ll see below, some people have already been busy creating – and have sent us their results from what they found inside.

get_creative_image3

If you havent receieved one yet and would like to get creative, get in touch and we will get one to you as soon as we can.

Some of the creations we’ve had in already…

Sugar mouse 003

“Sugar Mouse” by Fran

2

“Panda” by Lisa

Thanks Lisa, this must be the only Panda of its kind.


3

“Decorative Hat” by Kate

Kate, this must have taken a while! Thanks for the effort though.


1

“Pint of the Black Stuff” by Eryl

Guess Eryl is a ‘glass very full’ kind of guy.


4

“Humbug sweet” by Helen

Helen, thanks for describing what this is, we were initially going for a snail in a road accident… sorry.


6

“Abbey Road” by Jason.

Thanks Jason, I don’t think we will offer this up for use on The Beatles Rock Band game however…


get_creative_chris_p

“White Sheep” by Chris P

Note the clever use of paperclips to support the legs! Nice work Chris, can anyone send us a Black Sheep …?

If you would like to recieve a pack, get in touch!

]]> http://www.sugarcs.com/get-creative-with-sugar-creative-studio-591.html/feed 0 Turning things around for Applied Torque http://www.sugarcs.com/time-to-turn-things-around-for-applied-torque-808.html http://www.sugarcs.com/time-to-turn-things-around-for-applied-torque-808.html#comments Mon, 03 Aug 2009 11:14:30 +0000 Sugar http://www.sugarcs.com/?p=808 Read more »]]> During the spring of 2009 Sugar Creative Studio was commissioned to produce a new corporate identity for a local heavy industry service firm call Applied Torque. Here’s the result.

After several consultations with Applied Torque, we were able to them produce a set of conceptual logos for them to consider. Once we had feedback on the concepts we then produced a single working concept which became the new identity for Applied Torque and its online shop Tools 4 Torque.

Since then Sugar CS has been commissioned to produce two websites for the company as well as a set of stationery for office use and order fulfillment.

Here are some concepts that didn’t make the grade.

]]> http://www.sugarcs.com/time-to-turn-things-around-for-applied-torque-808.html/feed 0 Mac quirkies… I want the lot! http://www.sugarcs.com/mac-quirkies-i-want-the-lot-482.html http://www.sugarcs.com/mac-quirkies-i-want-the-lot-482.html#comments Mon, 15 Jun 2009 09:00:25 +0000 Sugar http://www.sugarcs.com/?p=482 Read more »]]> I came across this great little site a few months ago… these guys have taken things that we creative types (mac users!) see everyday and turned them into some super bits of merchandise… for instance the ‘close, minimise, expand’ buttons as badges (or pins), a baby’s high chair tray that had a mac keyboard and mouse printed on it, USB to doc connector set of badges with lead! Plus there more, to look at on the site. Enjoy…
photo_laterale_pin_trioPicture 1photo_laterale_pin_wired
Dan

]]> http://www.sugarcs.com/mac-quirkies-i-want-the-lot-482.html/feed 0 Urban Traffic is about to get sweeter http://www.sugarcs.com/urban-traffic-is-about-to-get-sweeter-468.html http://www.sugarcs.com/urban-traffic-is-about-to-get-sweeter-468.html#comments Sat, 13 Jun 2009 08:32:52 +0000 Jason http://www.sugarcs.com/?p=468 Read more »]]> Urban Traffic is a high profile venues and entertainment guide based here in Cardiff. We are delighted that Urban Traffic has chosen Sugar Creative Studio to take over, redevelop the site and deploy the guide nationwide!

Over the last couple of years it has been maintained by a large london based agency and has established itself as one of the best in the country.
Urban-Traffic Urban-Traffic_Logo_screen
Its a huge undertaking and one that we are very scared excited about.

]]> http://www.sugarcs.com/urban-traffic-is-about-to-get-sweeter-468.html/feed 1 The Awesome Apple App Wall at the WWDC http://www.sugarcs.com/the-awesome-apple-app-wall-at-the-wwdc-448.html http://www.sugarcs.com/the-awesome-apple-app-wall-at-the-wwdc-448.html#comments Tue, 09 Jun 2009 15:54:05 +0000 Jason http://www.sugarcs.com/industrynews/the-awesome-apple-app-wall-at-the-wwdc/ Read more »]]> Way more impressive that the laughable late release of MMS and Cut n Paste for the iPhone at the WWDC yesterday was the awesome Apple App Wall on display. A grid of 20 HQ cinema display monitors all loaded up with the icons for iPhone applications available at the Apple App Store. The really impressive bit is that when someone bought an app, it pulsed in realtime on the screen creating a water ripple effect across all of the displays. Take a look at the video below, the colours are muted but the effect is still impressive!

btw. Im very annoyed that 02 are refusing to pass on the offer of a cheap 3G iPhone to us UK customers. I may just have converted. You missed out there Steve!via

]]> http://www.sugarcs.com/the-awesome-apple-app-wall-at-the-wwdc-448.html/feed 0 Human based User Interface http://www.sugarcs.com/human-based-user-interface-398.html http://www.sugarcs.com/human-based-user-interface-398.html#comments Fri, 22 May 2009 11:20:46 +0000 Jason http://www.sugarcs.com/links/human-based-user-interface/ Read more »]]> Sugar are loving this great conceptual video developed by a Barcelona based Natural Interaction project called Multitouch. The concept is based around a real human User Interface which is acted out by a guy in a box! The scrollbars are a great touch. Definitely worth watching.

]]> http://www.sugarcs.com/human-based-user-interface-398.html/feed 0 How to get a business card full of beef http://www.sugarcs.com/how-to-get-a-business-card-full-of-beef-380.html http://www.sugarcs.com/how-to-get-a-business-card-full-of-beef-380.html#comments Tue, 19 May 2009 14:26:05 +0000 Jason http://www.sugarcs.com/?p=380 Read more »]]> Business cards have become something of a show-off item in the creative industry with agencies trying to out-do each other in style and off the wall concepts. A bit of foil here, a touch of UV spot lamination there but i bet you have never seen a business card made of beef…

These are made from beef jerky with your contact details burnt on using a 150w Laser. Want your own? Meatcards.com

]]> http://www.sugarcs.com/how-to-get-a-business-card-full-of-beef-380.html/feed 0 Mobile Barcode Marketing with Sugar http://www.sugarcs.com/mobile-barcode-marketing-342.html http://www.sugarcs.com/mobile-barcode-marketing-342.html#comments Sun, 17 May 2009 21:40:57 +0000 Jason http://www.sugarcs.com/?p=342 Read more »]]> Sugar Creative Studio is about to launch a marketing campaign with a difference on behalf of a large retail outlet in the area.

The reason why we are so excited about this one in particular is that they have decided to embrace a relatively new technology and one that is rarely seen here in the UK. QR Barcode Marketing.

Mobile QR Barcode MarketingQR Code Applications

Mobile Phone Barcodes

QR Barcodes are extremely popular in Japan and the Far East. They are seen in newspapers, reciepts, magazines etc. Once again the UK and the  US were a little slower embracing this techonology but we are finally catching up….

What are they and whats the point?

Users with a camera phone (iphone, nokia etc) equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect directly to an online location.

You might be asking yourself about now, “Will people bother to actually do that?” Well the short answer is – people already do, lots of them in fact. In Japan, for example, QR codes have become part of everyday life, available on everything from business cards, id cards, magazines, newspapers, flyers, posters, stickers,  web sites, billboards,  CDs, sweets, coffee cups, advertising, and concert tickets.

Barcodes can be used for a whole host of different marketing applications

These applications include:

  • linking print articles to RSS feeds and blogs
  • delivering product or tourist information
  • linking “lost pet” flyers to contact forms
  • dating – use your imagination on that one
  • “find me” maps
  • promoting an event or concert on flyers/postcards
  • connecting geocachers to mobile logbooks
  • creating museum exhibits and street tours
  • building scavenger hunts or “collect-them-all” games
  • downloading ringtones, music, wallpapers or video (think indie artists)
  • ticket sales for clubs
  • directing people to your mobile site and/or storefront
  • enabling mobile sales from catalogs or flyers
  • distributing coupons
  • conference badges connected to profiles
  • business cards connected to company sites
  • signing up to text alert services
  • running competitions
  • connecting mix tapes to podcasts or vidcasts
  • connecting posters to podcasts or vidcasts
  • enabling community interaction at public locations

For a list of bar code readers compatible with your system, take a look here and then try scanning the code below. It should present you with a web link to a website (guess which one!?)

QR Barcodes

For more information, give us a call to arrange a chat about how Sugar can integrate this exciting technology into your next marketing push.
Source

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