Tag Archives: Advertising

BMW 1 – 0 Audi. Advertising Wars

On the corner of Santa Monica Blvd. and Beverly Glen Blvd, Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. Santa Monica BMW, a local dealership, took on the challenge and entered a virtual chess game ….of course, with cars rather than pawns, kings or [...]

Tropicana rebrand fails miserably.

PepsiCo Americas Beverages have learnt a very expensive lesson of late. The famous Tropicana branding and packaging featuring an orange with a straw was redesigned and repositioned in the marketplace early January. Since then they have been unundated with letters, emails and telephone calls begging for the design to be scrapped in favour of the [...]

Copyright © 2012 SUGAR :: The Creative Studio :: Cardiff. Log In