We’ve just completed our first job for the Children’s Commissioner for Wales. Having approached us for an order for apparel for upcoming events we were pleased to hand over delivery of T-shirts and Polo Shirts in brilliant red, with our own bi-lingual take on the the work that the Commissioner does.

Needless to say – they were a big hit.

Based on the successful completion of the PDR website for UWIC, Sugar CS was asked to undertake a brochure site for the Creative Leadership and Enterprise Centre (CLEC)’s ’20 Twenty Leadership Programme’, based out of their Colchester Avenue campus.

Our role was to produce a website that would compliment the existing literature and add functionality, including an online registration form.

We’re so excited to see another site go live, and what’s more our customer is really pleased with the result.

If you’ve been following us on Twitter recently you’ll know that we’ve been really excited to see this new campaign come to life.

But that isnt to say that we think we have it all sewn up!

We believe that everyone can get creative! Thats why we’ve been sending out these little gift boxes to our existing clients and prospective clients inviting them to get creative too…!

As you’ll see below, some people have already been busy creating – and have sent us their results from what they found inside.

If you havent receieved one yet and would like to get creative, get in touch and we will get one to you as soon as we can.

Some of the creations we’ve had in already…

“Sugar Mouse” by Fran

“Panda” by Lisa

Thanks Lisa, this must be the only Panda of its kind.

“Decorative Hat” by Kate

Kate, this must have taken a while! Thanks for the effort though.

“Pint of the Black Stuff” by Eryl

Guess Eryl is a ‘glass very full’ kind of guy.

“Humbug sweet” by Helen

Helen, thanks for describing what this is, we were initially going for a snail in a road accident… sorry.

“Abbey Road” by Jason.

Thanks Jason, I don’t think we will offer this up for use on The Beatles Rock Band game however…

“White Sheep” by Chris P

Note the clever use of paperclips to support the legs! Nice work Chris, can anyone send us a Black Sheep …?

If you would like to recieve a pack, get in touch!

After several consultations with Applied Torque, we were able to them produce a set of conceptual logos for them to consider. Once we had feedback on the concepts we then produced a single working concept which became the new identity for Applied Torque and its online shop Tools 4 Torque.

Since then Sugar CS has been commissioned to produce two websites for the company as well as a set of stationery for office use and order fulfillment.

Here are some concepts that didn’t make the grade.

The reason why we are so excited about this one in particular is that they have decided to embrace a relatively new technology and one that is rarely seen here in the UK. QR Barcode Marketing.

Mobile Phone Barcodes

QR Barcodes are extremely popular in Japan and the Far East. They are seen in newspapers, reciepts, magazines etc. Once again the UK and the  US were a little slower embracing this techonology but we are finally catching up….

What are they and whats the point?

Users with a camera phone (iphone, nokia etc) equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect directly to an online location.

You might be asking yourself about now, “Will people bother to actually do that?” Well the short answer is – people already do, lots of them in fact. In Japan, for example, QR codes have become part of everyday life, available on everything from business cards, id cards, magazines, newspapers, flyers, posters, stickers,  web sites, billboards,  CDs, sweets, coffee cups, advertising, and concert tickets.

Barcodes can be used for a whole host of different marketing applications

These applications include:

• linking print articles to RSS feeds and blogs
• delivering product or tourist information
• linking “lost pet” flyers to contact forms
• dating – use your imagination on that one
• “find me” maps
• promoting an event or concert on flyers/postcards
• connecting geocachers to mobile logbooks
• creating museum exhibits and street tours
• building scavenger hunts or “collect-them-all” games
• downloading ringtones, music, wallpapers or video (think indie artists)
• ticket sales for clubs
• directing people to your mobile site and/or storefront
• enabling mobile sales from catalogs or flyers
• distributing coupons
• conference badges connected to profiles
• business cards connected to company sites
• signing up to text alert services
• running competitions
• connecting mix tapes to podcasts or vidcasts
• connecting posters to podcasts or vidcasts
• enabling community interaction at public locations

For a list of bar code readers compatible with your system, take a look here and then try scanning the code below. It should present you with a web link to a website (guess which one!?)

For more information, give us a call to arrange a chat about how Sugar can integrate this exciting technology into your next marketing push.
Source

From architectural visualisations of yet-to-be-built developments for use in off-plan marketing campaigns to the design and production of marketing brochures, siteplans and online promotional websites featuring virtual tours, 3d walkthroughs and video presentations.

Take a look at some of our past work here or visit our Flickr set for more examples of our work in the property sector…

For further examples, give us a call to arrange a chat.
Sugar Creative Studio offers a full range of Architectural Visualization services to clients in Cardiff, South Wales and internationally. Give us a call for a quote.

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On the corner of Santa Monica Blvd. and Beverly Glen Blvd, Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. Santa Monica BMW, a local dealership, took on the challenge and entered a virtual chess game ….of course, with cars rather than pawns, kings or queens. Well done to local advertising agency Juggernaut Advertising for the winning move.

BMW won that one then!

“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Such attention is becoming increasingly common as interactive technologies enable consumers to rapidly convey opinions to marketers.

They underestimated the emotional bond that the consumer had with their product and its packaging and it could have cost them dear.More info at NY Times