Sugar Creative Studio is about to launch a marketing campaign with a difference on behalf of a large retail outlet in the area.
The reason why we are so excited about this one in particular is that they have decided to embrace a relatively new technology and one that is rarely seen here in the UK. QR Barcode Marketing.
Mobile Phone Barcodes
QR Barcodes are extremely popular in Japan and the Far East. They are seen in newspapers, reciepts, magazines etc. Once again the UK and the US were a little slower embracing this techonology but we are finally catching up….
What are they and whats the point?
Users with a camera phone (iphone, nokia etc) equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect directly to an online location.
You might be asking yourself about now, “Will people bother to actually do that?” Well the short answer is – people already do, lots of them in fact. In Japan, for example, QR codes have become part of everyday life, available on everything from business cards, id cards, magazines, newspapers, flyers, posters, stickers, web sites, billboards, CDs, sweets, coffee cups, advertising, and concert tickets.
Barcodes can be used for a whole host of different marketing applications
These applications include:
- linking print articles to RSS feeds and blogs
- delivering product or tourist information
- linking “lost pet” flyers to contact forms
- dating – use your imagination on that one
- “find me” maps
- promoting an event or concert on flyers/postcards
- connecting geocachers to mobile logbooks
- creating museum exhibits and street tours
- building scavenger hunts or “collect-them-all” games
- downloading ringtones, music, wallpapers or video (think indie artists)
- ticket sales for clubs
- directing people to your mobile site and/or storefront
- enabling mobile sales from catalogs or flyers
- distributing coupons
- conference badges connected to profiles
- business cards connected to company sites
- signing up to text alert services
- running competitions
- connecting mix tapes to podcasts or vidcasts
- connecting posters to podcasts or vidcasts
- enabling community interaction at public locations
For a list of bar code readers compatible with your system, take a look here and then try scanning the code below. It should present you with a web link to a website (guess which one!?)
For more information, give us a call to arrange a chat about how Sugar can integrate this exciting technology into your next marketing push.
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