Dan and I have been tinkering with a new (ish) kind of technology called Augmented Reality (AR). AR is a combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. The plugin developed by ARMedia enables 3d models in Sketchup to be exported into the real world with a little help from a webcam…in this case, a showhouse.
It opens up so many possibilities regarding prototype presentations, exhibition design and architectural visualisation. Imagine being able to walk your clients through your latest project right there in front of them and inviting them to take a look. They can even be animated.
BWM have recently used this techology for a viral ad campaign for its new Z4…Or you can take care of your own AR pet. If your that way inclined you could even tickle a sasquatch in AR!
If you think your business could benefit from a sales tool like this, get in touch. We can pop in and give you a live demo. You could be tickling a sasquatch in no time!
Sugar Creative Studio offers a full range of Architectural Visualization services to clients in Cardiff, South Wales and internationally. Give us a call for a quote.
