Sugar Creative Studio has just finished a very exciting and interesting branding and web development project for The Glam Camping Company.

Having won a four way pitch to develop an identity – we then set about the task of presenting logo ideas and concepts to our new client. Founder Ali Torkington (Glam Camping Co.) briefed our designers on how she imagined to logo would be used, in both print, online and even embroidered on some of the bespoke products she was hoping to develop.

Here’s the result…

With this established we then set about developing a suite of logos that would support the main brand – these were to be used to help identify the categories of products that would be sold on the site. Ali wanted to name the categories in a distinctive way and have something unusual, she chose ‘snooze’ for bedding, ‘tidy’ for storage solutions and five others that had a similar effect. With these designed we then presented a concept for the website which we are pleased to say was signed off almost immediately – with just one or two tweeks!

After three/four weeks of development we were pleased to launch the site to coincide with the ‘Launch Party’ on April 14th. Here’s the website…

And here’s some shots from the Launch Party…

Ali Torkington (The Glam Camping Company) introducing the website

A whole tent was set up in the function room of the Cameo Club, Cardiff to show of some of the products... it was a little dark

The Glam Camping Co. branded Tea Towels - designed by Sugar Creative Studio