The Valleys

Working with Equinox Communications, Sugar Creative Studio has provided ongoing creative support to the “The Valleys” campaign since 2009. This support has led us to provide a full range of services to the client from Video Production through interactive games to window stickers!


Although the project came to us with a solid base identity, Sugar Creative Studio has continued on developing sub-brands for campaigns such as The Valleys:Top 50.

Graphic Design

From promotional leaflets to window stickers, Sugar Creative Studio has supplied continuing graphic design services.

Mobile Apps

In 2011, we were commissioned to develop a new iPhone mobile app highlighting the top 50 attractions in the Valleys.

Phase one of the development, which was launched on the iPhone summer ’11, featured the compiled top 50 and information about the campaign.

Phase two, which landed on both Android and iPhone platforms in March 2012, featured new location based features, near me and routing functionality.

Web Development

The Valleys project came to us with an existing extensive Destination Management System controlled website but Sugar has been responsible for the development of additional assets on the site such as interactive maps and games to help engage visitors and get them returning time and time again.