Sugar, in partnership with Equinox Communications, has developed a long term relationship with Savills which sees us provide the global real estate agency a number of creative services from websites to newspaper adverts.
The request from Savills was to redesign and redevelop 4 of their current UK websites, Castle Marina Retail Park, Greenwich Shopping Park, Saxon Square Shopping Centre and Talbot Green Shopping Park in a consistent house style and be desktop, tablet, mobile friendly and use a friendly admin system which would enable the websites to be easily edited on a regular basis with no HTML knowledge.
Our solution was to look at all 4 websites with fresh eyes, rethinking the aesthetics and structures from not only a customer perspective but from a technical standpoint.
The customer perspective ensured that information contained on the website was clear to understand and easily accessible. Information such as opening times and directions were key.
The technical approach adopted was to use responsive technology, ensuring the websites are desktop, tablet, mobile friendly and to incorporate a content management system with an intuitive interface which would enable updates to made quick and easily.