SUGAR :: The Creative Studio :: is a Cardiff based creative agency specialising in Brand, Advertising, Digital and Design. » 7. Inspiration http://www.sugarcs.com SUGAR :: The Creative Studio :: is a Cardiff based creative agency specialising in Brand, Advertising, Digital and Design. Tue, 07 Sep 2010 07:20:55 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Future of Screen Technology? http://www.sugarcs.com/inspiration/the-future-of-screen-technology/ http://www.sugarcs.com/inspiration/the-future-of-screen-technology/#comments Tue, 07 Sep 2010 07:11:08 +0000 Sugar http://www.sugarcs.com/?p=1130 Transparent Screens, Stretchable screens, 3d screens….its coming! (eventually)

This is an “Experience Video” that shows a normal day in a couple of years when all these technologies are affordable enough to be used everywhere. This video is the result of an experiment with open innovation, read more about the experiment here.

“Capacitive screens has now become a commodity for touch screen devices. Screen technology is now taking the next leap and the coming years imagination is the only thing stopping us. We will soon have dual screens, malleable screens, screens built into wifi connected mirrors, desks or backside of gadgets clothed with e-ink screens, tactile feedback, color screens with great contrast in sunlight, holographics/stereoscopic screens, color e-ink touch screens, or screens actually knowing where they are in relation to other screens thanks to ultrasonic emitters and microphones.”
Click here for more info on this project.

]]> http://www.sugarcs.com/inspiration/the-future-of-screen-technology/feed/ 0 The History of the Internet 1962-2010 http://www.sugarcs.com/inspiration/the-history-of-the-internet-1962-2010/ http://www.sugarcs.com/inspiration/the-history-of-the-internet-1962-2010/#comments Thu, 19 Aug 2010 07:05:22 +0000 Sugar http://www.sugarcs.com/?p=1126 A great (and tall) poster from OnlineSchools.org illustrating the history of the internet from the concept of an “intergalactic Network” back in 1962 to current day (ish) and the obsession with twitter and facebook…

]]> http://www.sugarcs.com/inspiration/the-history-of-the-internet-1962-2010/feed/ 0 So…how does Google Translate work (or doesnt) http://www.sugarcs.com/inspiration/so-how-does-google-translate-work-or-doesnt/ http://www.sugarcs.com/inspiration/so-how-does-google-translate-work-or-doesnt/#comments Fri, 13 Aug 2010 11:20:38 +0000 Sugar http://www.sugarcs.com/?p=1121 We all know the quality of the output from google translate leaves a lot to be desired…but this short movie explains whats happening in such a playful, colourful and simple way. We love it!

Speaking of Google, this great looking video was produced to celebrate its 11th birthday…

]]> http://www.sugarcs.com/inspiration/so-how-does-google-translate-work-or-doesnt/feed/ 0 Eye Tracking in bus stop advertising http://www.sugarcs.com/inspiration/eye-tracking-in-bus-stop-advertising/ http://www.sugarcs.com/inspiration/eye-tracking-in-bus-stop-advertising/#comments Mon, 02 Aug 2010 12:02:26 +0000 Sugar http://www.sugarcs.com/?p=1113 This bus stop advertisement by Amnesty was put up in Hamburg, Germany, and what makes it interesting is the fact that it’s an interactive poster which uses eye tracking camera.

When no one looks directly at the poster, it displays a typical scene of domestic issue.

And when a passer-by looks at the poster directly, the ‘eye tracking’ camera registers the people looking directly at the poster and the image changes into a photo of the same couple pretending to be happy…

I would be interested to see how this works in practice on a busy day etc..but in theory its a genius idea!

]]> http://www.sugarcs.com/inspiration/eye-tracking-in-bus-stop-advertising/feed/ 0 Finger Painting with the iPad http://www.sugarcs.com/inspiration/finger-painting-with-the-ipad/ http://www.sugarcs.com/inspiration/finger-painting-with-the-ipad/#comments Tue, 29 Jun 2010 13:26:49 +0000 Sugar http://www.sugarcs.com/inspiration/finger-painting-with-the-ipad/ We’ve been playing with the new Apple iPad for a few weeks now (we couldnt resist). Its been a fabulous tool for presentations, note making, idea tracking (and general all purpose procrastinating with Angry Birds!) but we had no idea that it was this capable in the hands of a talented artist.

The painter is David Kassan (visit davidkassan.com). He produced this fabulous video in under 3 hours (which was webcasted live on his site).

Take a look…

]]> http://www.sugarcs.com/inspiration/finger-painting-with-the-ipad/feed/ 0 Invisible Signposts http://www.sugarcs.com/inspiration/invisible-signposts/ http://www.sugarcs.com/inspiration/invisible-signposts/#comments Fri, 07 Aug 2009 10:30:34 +0000 Dan http://www.sugarcs.com/?p=559 How about this for ingenuity… this iPhone app uses the new built-in digital compass from the iPhone 3GS. Take a look.

]]> http://www.sugarcs.com/inspiration/invisible-signposts/feed/ 0 White Box by Makoto Yabuki. http://www.sugarcs.com/inspiration/white-box-by-makoto-yabuki/ http://www.sugarcs.com/inspiration/white-box-by-makoto-yabuki/#comments Tue, 04 Aug 2009 15:46:32 +0000 Jason http://www.sugarcs.com/links/white-box-by-makoto-yabuki/ We are absolutely loving this short colourful film by Makoto Yabuki.

It really gets going around about the 1:50 mark. If you like that genre of work, take a look at artist Jen Stark.

]]> http://www.sugarcs.com/inspiration/white-box-by-makoto-yabuki/feed/ 0 The Awesome Apple App Wall at the WWDC http://www.sugarcs.com/inspiration/the-awesome-apple-app-wall-at-the-wwdc/ http://www.sugarcs.com/inspiration/the-awesome-apple-app-wall-at-the-wwdc/#comments Tue, 09 Jun 2009 15:54:05 +0000 Jason http://www.sugarcs.com/industrynews/the-awesome-apple-app-wall-at-the-wwdc/ Way more impressive that the laughable late release of MMS and Cut n Paste for the iPhone at the WWDC yesterday was the awesome Apple App Wall on display. A grid of 20 HQ cinema display monitors all loaded up with the icons for iPhone applications available at the Apple App Store. The really impressive bit is that when someone bought an app, it pulsed in realtime on the screen creating a water ripple effect across all of the displays. Take a look at the video below, the colours are muted but the effect is still impressive!

btw. Im very annoyed that 02 are refusing to pass on the offer of a cheap 3G iPhone to us UK customers. I may just have converted. You missed out there Steve!via

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